Five Reasons Businesses Should Support Their Employees’ Personal Brands
This article is a guest post by Dan Schawbel, the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award-winning Personal Branding Blog.
Any intelligent company understands that employees are their greatest asset.
That’s particularlly true now. The Bureau of Labor Statistics just announced that the unemployment rate is now 8.5% and that there are 13.2 million people unemployed individuals in the US (16% of the population).
Companies are cutting back, and they have to make the resources they do have go further.
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Five Reasons Businesses Should Support Their Employees’ Personal Brands
