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A great friend, Bill Montante, has just finished reading "Why we make mistakes" by Joseph T. Hallinan. He found it to be a light, quick but very good read on the "why we do dumb things, our inherent, unavoidable, biases that cause us to nudge our judgments and shape our perspectives on the world around us.” Hallinan gives explanations about why we fall into marketing as well as many other traps.
From the Amazon book site description:
“In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns–but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator.”
Bill found the following noteworthy book quotes:
This one I’m putting on my list to read.
Another one I want to read is “Virus of the Mind” by Richard Brodie.
I think we should spend much more time studying how people think and might be already wired to respond in various situations. In looking for the “root cause” of errors, accidents, screw-up’s, bad planning, etc., wouldn’t it be a good thing to have an in-depth knowledge of the basics of how the human brain is designed, develops, and gets used?
How do habits and mental models (See Peter Senge (Fifth Discipline), Charles Perrow (Normal Accidents), Lawrence Gonzales (Deep Survival)) create our various worlds and actions. I think that too often we operate on automatic pilot –are we wired that way? We in turn rely on old outdated management and personal techniques in a recurring cycle of lost and wasted efforts.
Isn’t that optimistic…
Nathan Crutchfield
Crutchfield Consulting, LLC
Here is an interesting way to look at social networking in a different way.