Safety Culture Plus

This week, Consumer Reports is launching a major new initiative to deliver critical, time-sensitive information on recalled and unsafe products to the homes of millions of school-aged children.  We’ve teamed up with the National Parent Teacher Association (PTA) and the National School Boards Association (NSBA) to distribute Web-based safety alerts and recall notices on children’s products including toys, food, furniture and clothing.

We’ve created a Web site that features news and videos of the latest children’s product recalls from the Consumer Product Safety Commission, the Food & Drug Administration, and the National Highway Traffic Safety Administration.  The National PTA is distributing the link to the site through e-mail newsletters sent to its members at least every two weeks.  Additionally, the NSBA has agreed to distribute and help promote the online resource to millions of its members.